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enlarge | Author: Malcolm Gladwell Publisher: Back Bay Books Category: Book
List Price: $14.99 Buy New: $3.99 You Save: $11.00 (73%)
New (119) Used (318) Collectible (9) from $3.97
Avg. Customer Rating: 941 reviews Sales Rank: 88
Media: Paperback Number Of Items: 1 Pages: 304 Shipping Weight (lbs): 0.6 Dimensions (in): 8.2 x 5.5 x 0.9
ISBN: 0316346624 Dewey Decimal Number: 302 EAN: 9780316346627 ASIN: 0316346624
Publication Date: January 7, 2002 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Shipping: International shipping available Condition: Brand new!
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| Customer Reviews:
Just what i needed November 2, 2008 0 out of 1 found this review helpful
i needed this book for a class i am taking and it worked out well enough for that. its seemed like the shipping took longer than expected though...
The Sticking Point October 28, 2008 Mr. Gladwell's book is an easy read, and presents a cogent view of how trends evolve and grow from inception to complete fruition.
However, I did find it a bit too simplistic in some aspects, and missing some of the other elements that surely affect whether an idea catches on or not. For example, the concept of "stickiness" surely has an equal and opposite concept I would call "repulsiveness" that can, (and I am sure actually does) stop some trends from evolving at all. And, there is no mention of the cultural awareness that surely tills the soil, making it ready for acceptance of the trend, and providing the roots from which it springs.
All that being said, the ideas and concepts presented in The Tipping Point provide a worthwhile addition to the understanding of those interested in marketing and sales, and is a book I would highly recommend.
Overhyped and Overrated October 23, 2008 0 out of 1 found this review helpful
This book is a highly dumbed-down discussion of a phenomenon many of us already know -- things happen in a non-linear manner. He cites many examples -- the Hushpuppy resurgence, most famously, but her offers no evidence to back his claims. He merely offers what might be the truth and leaves it at that. I kept waiting for him to get to the point, and then I realized I was reading the last chapter and summing things up.
After seeing all the good reviews, I was very disappointed in this book. I will be more skeptical of this genre (and author) in the future.
Entrepreneurs, heads up! October 18, 2008 2 out of 2 found this review helpful
I liked this book very much. It describes a theory that explains how new trends and social behaviors are created and spread. The book gave me new marketing ideas and some insight on the making of social trends. So, if you're into creating something new that captures the hearts of thousands don't miss it. :)
Having been hugely happy with Blink! September 24, 2008 2 out of 3 found this review helpful
Having been hugely happy with Blink! I went out and purchased The Tipping Point almost right away. It, like most the other books I purchase, sat on a bookcase dedicated solely to books-yet-to-read until a few days ago. And now it shall be moved to its permanant home on a different bookcase. The point of all of this is that The Tipping Point is a well-researched, highly interesting, and unique book. The problem is that it, like Blink!, doesn't stick (see book for details). It's interesting but doesn't have the stickiness of most bestsellers, and is most certainly not something I would have watched the count down date for publishing like I'm doing with a few others. Good, but not great. Interesting, but not facinating. A 4, but not a 5.
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